The Urban Trek Retail Installation is an experiential branding project designed to elevate in-store engagement. This immersive setup combined physical product interaction, dynamic UI, and branded storytelling to present Urban Trek as a modern, tech-forward fashion label.
A rotating product viewer module was developed to allow users to examine apparel in full 360° view. It was deployed on an interactive touchscreen and gave customers a tactile way to explore garment details and construction.
The installation included a dual-screen app experience — one for navigating products and the other displaying visuals and information dynamically. I designed the UI with a modern, minimal layout and smooth transitions, ensuring clarity and flow between selections.
We filmed a short marketing video highlighting the entire installation. It includes shots of user interaction, digital transitions, and the 360° module in action — tying together the brand story with immersive visuals. I was responsible for editing, color grading, and motion graphics overlays.