Logo System
The logo uses bold, geometric lettering inspired by urban streetwear culture. Variants include primary, stacked, and monochrome formats.
A visual brand guideline for Urban Trek, defining its personality, logo system, color palette, typography, tone of voice, and layout compositions to ensure a consistent identity across platforms.
The logo uses bold, geometric lettering inspired by urban streetwear culture. Variants include primary, stacked, and monochrome formats.
Urban Trek's palette features muted tones of charcoal, cream, and copper to reflect urban minimalism with a premium touch.
Bold headlines with soft sans-serif bodies create a balance between strong messaging and legibility. Grid-based layouts and tight spacing enforce clean, professional presentation.
