Client: Urban Trek | Role: Visual Designer
Urban Trek is a contemporary apparel and skatewear brand. This project involved building an identity through cohesive marketing material including posters, apparel tags, and digital ads for social campaigns.
Custom mockups for t-shirts, hoodies, and jackets highlighting bold, gritty type and limited color palettes to reflect urban street culture.
Branded tags and labels designed with minimal black and gold styling, attached to each apparel piece for consistent branding and premium feel.
Designed static and animated ads for Instagram and web banners targeting youth lifestyle and skateboarding subculture, using moody tones and kinetic typography.